The Dawn of a New Age — the Metaverse and the Future of Events

7 min readOct 6, 2022

There have been arm wrestles in the tussle for superiority between the dominant physical world and the emerging digital space. Since the onset of the COVID-19 pandemic, the scales have tipped in favor of the virtual space. The pandemic introduced constraints and served a plate of isolation worldwide.

2D applications like Zoom, Google Meet, and Skype put the band-aid on to keep social interactions alive, but there have been further steps in development. With a 3D immersive solution, event planners and businesses are looking to leverage the digital space and its innovations to increase the engagement of social connections and provide more value for stakeholders and attendees to their events. This right here is where the metaverse would change the game.

The Viability of the Metaverse in Planning Events

Connection, communication, and interaction. All three terms are crucial to building relationships, either business-type or just merely social calls. The point is to thrive, human connection is of utmost importance. Events and functions are prearranged social activities that promote a sense of belonging. The better the experience shared at these events, the more productive the intended outcome for both event handlers and attendees.

The Metaverse plays just fine into all this by proposing the motion of an environment that introduces convenience and an ethereal immersive atmosphere and delivers unlimited possibilities to participants in virtual events. With what could be considered a revolutionary step in the relationship between humanity and technology, the Metaverse would most definitely change the perception of what an event is.

The practicability of utilizing the innovations of the metaverse in meetings, expos, conventions, conferences, and seminars is still possible. In-person gatherings and meet-ups are indeed much more delicate, tangible, and natural, but it is also worthy to note that digital connections are just as delicate and “tangible.”

Web-based and mobile applications such as messengers, self-cam video software, and many apps with endless functionality at the flick of a finger have given the internet a reputation as the ideal place for human connections. Yes, in-person interactions are still a necessary form of engagement, but virtual presence is just as significant. Behind every virtual online status is a real person; the digital presence is just an extension of that individual.

Moving ahead in the 21st century requires serious consideration of the fact that, like it or not, every facet of our life now has an internet component. From business and education to addressing ongoing social issues, the actions carried out in virtual space have real-world impact. It has the potential to alter the destiny of individuals and the political landscape of an entire country, as we now see where governing executives rule their jurisdictions with a simple tweet. The Web 2.0 and existing 2D applications already provide some level of immersive experience just by being on the internet. Imagine what the Metaverse would present with a 3D space and a promise of not just getting you on the internet but inside the internet. The metaverse is an alternate reality, an additional layer to the real world. It can walk you through the rollercoaster of emotions, promote interactions, curate relationships and inspire just as much as the real world would, but only way better. Evolution is better, and we all want better.

Millions of individuals all across the globe have welcomed a shared, three-dimensional ecosystem thanks to the gaming industry. For statistical proof, it was reported that in May of 2020, 350 million players had signed up for Fortnite. Proof positive that humans are already spreading open arms in an embrace of the concept of the metaverse.

Is it realistic to expect regular folks to run out and buy their own VR headsets and start showing up at meet-ups and events? You can’t rule it out entirely.

Some users are likely to favor these digital settings, whereas others will maintain their stance in placing a premium on authentic human connection. As time goes on, it’s expected that events will feature a combination of the metaverse, two-dimensional virtual, as well as in-person components. Even while the metaverse has yet to achieve a significant milestone, the possibility of virtual events is becoming increasingly visible.

The Implications of the Metaverse for the Event Industry

The metaverse’s accessibility is one of its most appealing features. The potential exists for the metaverse to provide a platform for cross-cultural interaction and collaboration that would otherwise be impossible or exorbitant in acquiring costs. With the latest trends in the events sector, the future of social and business meet-ups could be virtual.

More than merely live video streaming events like the present applications offer, virtual and hybrid events will need new methods and tools to keep participants interested and involved throughout the entire event. This is where the metaverse comes in, representing a digitally simulated cosmos that combines several aspects of digital technology, such as live streaming, teleconferencing, and virtual and augmented reality. Though the full effect of these developments is still a bit hazy, they are widely considered to be the wave of the future in interpersonal interaction.

If put into action as regards event planning, the metaverse and its innovations will have some positive implications and will switch up the industry for the better. Here are some examples:

Online Meetings

Online meetings or virtual conferences are garnering increased utility as many participants use several digital interaction channels to discuss matters of common interest. The Metaverse will allow people to have these discussions in a holographic or three-dimensional setting. It’s a novel way to feel close to others despite physical distance. Surreal!

360° Virtual Tours

In most cases, people will be more interested in and benefit more from a virtual event if it has a “genuine” feel. Event planners are now allowed to use holograms or a mirrored VR-based replica of their location, thanks to the advent of Metaverse. Regardless of if an event is held online or in-person, the event organizers will be more comfortable with their location selection if they have had a chance to inspect it.

Lectures and Talks

In-person events typically feature a variety of tried-and-true methods for presenters to convey their message. The use of PowerPoint slides and gamifying content are all examples. Due to the real-time nature of the event, these strategies are effective. The ability to ask questions and provide feedback to the speaker makes for a more memorable event.

But, with the metaverse, you could have 3D model projections of you in front of your audience to carry out presentations either holographically or through a spatial 3D gamified environment, all in the comfort of your home.

The Metaverse Changing the Perception of Virtual Events

In the past year, the event business has provided a wide variety of online convention choices. All kinds of virtual events, from shows and conferences to parties and holidays, are becoming increasingly common. Although, the virtual events that are currently being offered provide a sub-par level of immersion than the future vision of the Metaverse does. Still, the fact that there are more virtual events organized shows that the Metaverse has already taken root in the industry with a lot of room to grow bigger.

There will always be a demand for a venue to hold an event. The venue is essential for traditional in-person events, while a website, reliable hosting, and other technological amenities are prerequisites for online gatherings. Thus, a robust and populous digital environment is necessary to stage the Metaverse event. The idea of virtual events is restricted and narrow-minded in its concepts, but the metaverse intends to broaden the horizon and integrate better technology for a much better and all-inclusive experience.

Final Thoughts

A gathering’s purpose is to foster friendships and bonds between its attendees. As far as adoption, transformation, ingenuity, and innovation go, we are still in infancy. The Metaverse as a new web iteration is in the works, and the potentials are endless. We are heading into a new era in which we are adopting the innovation that the metaverse affords to deliver the best in cutting-edge, interactive, and the ultimate immersive event experience.

About Victoria VR — www.victoriavr.com

Victoria VR is a revolutionary Blockchain-based Virtual Reality Metaverse. Powered by Unreal Engine and featuring realistic, highly detailed graphics, it combines a massively-multiplayer-online role-playing game (MMORPG) with a unique Social Experience Playground.

Like never before, players will be immersed in a virtual reality world where they get to live their digital life. Whether you want to Play games, Develop your digital real estate (VR Land), Own a business, Work up or Get some entertainment, your imagination is the only limitation.